The UK Information Commissioner’s Office announced a programme targeting the country’s top 1,000 websites to assess compliance with cookie and online tracking rules. The initiative forms part of the regulator’s 2025 online tracking strategy. The ICO has indicated that consent for advertising cookies must be actively given and clearly presented to users. Technology businesses that rely on digital advertising, analytics tools, or tracking technologies should review consent banner design, consent management platform configuration, and record keeping practices to ensure that user consent is valid and properly documented.