Tech & Legal Updates
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Information Regulator increases enforcement on direct marketing practices
The Information Regulator South Africa has intensified enforcement targeting unlawful direct marketing under POPIA.
This directly impacts marketing-led growth strategies.
Commercially:
• constrained outbound marketing activity
• increased compliance overhead
Contractually:
• stricter consent warranties
• liability allocation for unlawful outreach
• restrictions on data usage
The regulator has indicated that non-compliant marketing will be prioritised for enforcement.
Source Allowed: Information Regulator South Africa, published March 2026
Category: Data / Enforcement
Hashtags: #POPIA #DataProtection #SouthAfrica #PrivacyLaw #Compliance #SaaS #Contracts
Date (Primary Source): March 2026
(Focus, Jurisdiction: Direct marketing enforcement, South Africa)