Where automated decisions affect customers or users, governance and explainability are becoming commercial differentiators. The Information Commissioner’s Office has set out its 2025/26 action priorities and indicated that a statutory code of practice will focus on AI and automated decision-making, building on existing guidance. The Court of Appeal in R (Bridges) v Chief Constable of South Wales Police underlined the need for lawful basis, transparency, and safeguards in high-impact systems.