Tech & Legal Updates
Short, executive level legal and commercial updates for founders and leaders of scaling technology businesses.
FTC targets misuse of consumer data in advertising ecosystems
The Federal Trade Commission has continued enforcement actions against companies misusing consumer data in adtech and martech environments.
This directly impacts monetisation strategies reliant on data aggregation and targeting. Enforcement now affects revenue streams, not just compliance posture.
Contractually, this requires clear data usage rights, restrictions on onward sharing, and indemnities tied to unlawful data exploitation. Platforms and vendors must align on permitted use definitions and liability exposure across the data chain.
Source Allowed: Federal Trade Commission, published March 2026
https://www.ftc.gov/business-guidance/privacy-security