“Drip pricing” and upfront cost disclosure are now an enforcement priority for digital sales flows. The CMA’s final price transparency guidance under the Digital Markets, Competition and Consumers Act 2024 tightens expectations on presenting total price, mandatory fees, delivery costs, and recurring charges at the point of invitation to purchase. For SaaS and subscription models, this is a contract formation and UX issue. ParkingEye Ltd v Beavis reinforces judicial focus on clear notice in consumer terms.