According to the European Data Protection Board (EDPB), cookie banner compliance is becoming an enforcement priority rather than a design preference. The EDPB reports coordinated regulatory work focused on cookie banners, signalling alignment across supervisory authorities on what valid consent looks like in practice. The EDPB’s direction implies higher enforcement risk for dark patterns, reject friction, and unclear purposes, meaning leadership teams should treat consent UX as a regulated control with audit and vendor oversight implications.